The Judges
The Grocer Marketing Advertising and PR Awards are judged by a distinguished panel of judges, comprising leading figures across the breadth of the creative industries.
Our Chairman of judges for 2011 is Sav Evangelou, Executive Creative Director at Digitas.
As a highly experienced integrated creative with digital at his core, Sav applies his approach to FMCG clients who include multiple P&G brands and Snickers, for whom he's developed sales driving and award winning integrated work. He delivers the same thinking to Nissan, Samsung, Shell and The British Olympic Association.
Whether behavioural or attitudinal, he believes that brands can only enter people's lives if they can satisfy a core need. Once identified, brands can then consider how they fulfil a role by demonstrating, rather then saying it.
Profiles for the other judges will be published shortly.
