2011 Shortlist
Congratulations to all of the shortlist, to secure your place at the awards, download a booking form or click here to book online
| CAMPAIGN OF THE YEAR | BRAND | CAMPAIGN TITLE | AGENCY |
| Brand Experience | Grand Marnier | Welcome to the Sunset Hour | Isobel |
| Pringles | Pringles Summer Speaker | G2 Joshua | |
| Smirnoff | Smirnoff Nightlife Exchange | JWT | |
| Yorkshire Tea | Let's Have A Proper Brew | BMB | |
| Business/Trade Press | Coca-Cola Enterprises | Anything Else Just Isn't | Mercieca |
| Dove Visible Care Creme Body Wash | Make A Visible Difference | Clarion Communications | |
| Heinz | Table Top Caddy | Mercieca | |
| Lipton | Feeling Fruity | Clarion Communications | |
| Business/Trade PR | British Frozen Food Federation | Making a Cool Profit | Pelican PR |
| British Lion Egg Products | The Clock Is Ticking | British Egg Information Service | |
| Heinz | Table Top Caddy | Mercieca | |
| PepsiCo | Putting Sustainability on the Map | Cirkle | |
| Tillman's Toast Me! | Tillman's Toast Me! | Richmond Towers Communications | |
| Vaseline | Vaseline Skin | Clarion Communications | |
| Consumer Press | HiPP Organic | HiPP Foods Press Campaign | Spinnaker Direct |
| Kenco | Kenco Millicano | JWT | |
| Kleenex | Witch/Fairy | JWT | |
| Nivea For Men Hydro Gel | Cactus | Draft FCB London | |
| Consumer PR | Albert Bartlett Majesty Potatoes | Purple Majesty Potatoes Launch | MPH |
| DeviliShh | Breaking the (Pudding) Mold | Macphie of Glenbervie | |
| Douwe Egberts Instants | Be A Local Star | Richmond Towers Communication | |
| Pilgrims Choice | Cheese Couture | The Splash Partnership | |
| The Laughing Cow | Can Cows Laugh? | Frank PR | |
| Winalot | Family Moments | Clarion Communications | |
| Direct Marketing | Heinz | Table Top Caddy | Mercieca |
| SuperSavvyMe | Beauty Reccommended | Proximity London | |
| Tabasco | Pizza Loves Tabasco | Spinnaker Direct | |
| Integrated Campaigns | Doritos | King of Ads | AMV BBDO |
| Heinz | Table Top Caddy | Mercieca | |
| Linda McCartney Foods | Search for the UK's Tastiest Meat-Free Dish | Feel Agency | |
| Listerine | Think What You Put Your Mouth Through | JWT | |
| Make Mine Milk | The 'Make Mine Milk' Campaign | Kindred | |
| Online | The Bullring Shopping Centre | Increasing Loyalty | 383 Project |
| Ginsters | Ginsters Website | Bluestone 360 | |
| Listerine | Think What You Put Your Mouth Through | JWT | |
| Walkers | Walkers Raining Ten | AMV BBDO | |
| Outdoor | Heinz SqueezMe! | Welcome Break | Mercieca |
| Kit Kat | Kit Kat Tennis | JWT | |
| Listerine | Think What You Put Your Mouth Through | JWT | |
| Nivea For Men Hydro Gel | Cactus | Draft FCB London | |
| Packaging | Innocent Juice | Redesign | Family & Friends |
| Plum | Redesign | BrandOpus | |
| Pure Dairy Free | Redesign | Family & Friends | |
| Sensodyne | Sensodyne Repair & Protect | Blue Marlin | |
| Radio | Kit Kat | Kit Kat Vuvuzela | JWT |
| Nivea Express Hydration | Nivea Express Hydration | Draft FCB London | |
| Recruitment | Costa | Costa | WDAD Communications |
| McDonald's | Meet Our People | VCCP | |
| Weetabix & Wrigley | Weetabix & Wrigley | Bates JPW | |
| Whitbread Hotels & Restaurants | Get On | WDAD Communications | |
| Zizzi | Zizzi Talent In You | Andsome | |
| Social Media | Doritos | Desperado | AMV BBDO |
| Doritos | Late Night/Professor Green | AMV BBDO | |
| Gordons Gin & Schweppes | The Great Royal Wedding Card | Saatchi & Saatchi X | |
| Lynx Exite | Fallen Angel | Tullo Marshall Warren | |
| TV & Cinema | Aldi | Like Brands | McCann Manchester |
| Carlsberg | Everest | Fold 7 | |
| Kenco | Kenco Millicano Launch | JWT | |
| Weetabix | Fuel For Big Days | BBH | |
| Yeo Valley Organic | Live in Harmony | BBH |
Congratulations to the following agencies who have been shortlisted for an award
| 360 Degrees | Clarion Communications | Mercieca |
| 383 Project | Draft FCB London | MPH |
| AMV BBDO | Family & Friends | Pelican PR |
| Andsome | Feel Agency | Proximity London |
| Bates JPW Advertising | Fold 7 | Publicasity |
| BBH | Frank PR | Richmond Towers Communications |
| Blue Marlin | G2 Joshua | Saatchi & Saatchi X |
| Bluestone 360 | Haygarth | Spinnaker Direct |
| BMB | Isobel | The Splash Partnership |
| BrandOpus | JWT London | Tullo Marshall Warren |
| British Egg Information Service | Kindred | VCCP |
| Cirkle | Macphie of Glenbervie | WDAD Communications |
| McCann Manchester |
