Judging Process
gramia entries are judged by a panel carefully selected across the FMCG market to enable successful arbitration across each product sector and media classification.
The Judging Process
All creative award entries are judged against the following:
- The campaign's objectives and strategic outline
- Demonstration of the campaign's market impact and success
- How the execution fits in with the overall brand strategy
The judging panel selects four winning campaigns from each category. These go on to compete for the Diamond gramia (one per category).
Entry into the creative awards automatically secures entry into the agency awards, with the exception of the pr categories. The agency awards are a celebration of an agency's work across multiple campaigns and multiple clients.
