Judging Process
How are the Creative and PR awards judged?
Each campaign entry is judged against the following criteria:
- The soundness of the campaign's objectives and how it fits with overall brand strategy
- Campaign execution and creativity
- Evidence of the campaign's success
The panel chooses a shortlist. The winner in each category will be announced on the awards ceremony on November 1st 2011 and in The Grocer in November. There will be only one winner in each category.
How are the Agency awards judged?
Agencies must submit a 500 word nomination explaining why they should win. Entries will be judges against the following criteria:
- The agency's business wins
- Client management
- Agency and people development
- Other notable achievements.
See a full list of this year's categories across the Creative and Agency streams here.
