Frequently Asked Questions
What are these awards?
The Grocer Marketing Advertising and PR Awards are a celebration of client and agency creativity and achievement in the grocery retail and FMCG space. Formerly known as the GRAMIAS, they have been updated and improved to reflect new marketing trends, and to make entry easier.
Who are they for?
The awards highlight the contribution of FMCG and grocery retailer clients and their marketing agencies. All the marketing disciplines are recognized: not just posters and TV/cinema but social media/experiential and trade advertising.
Why enter?
It's mostly about kudos. This is the only awards programme where the judges are asked to base their decision not only on creativity but business results. The endorsement, from an independent panel of expert judges, in association with The Grocer, will bring prestige and kudos to future job interviews or business pitches, as well as providing a focal point around which you and your team can celebrate your achievements.
How are the awards different from the GRAMIAS?
Aside from a new name and a dashing new logo, plus one or two new categories, the biggest change is to the judging. As with the GRAMIAS, there are different strands available to enter, each containing different categories. The first recognizes the best campaigns of the year. The agency of the year awards are more business focused, and this year have been uncoupled from the campaign awards completely, with the judges asked to consider successful business pitches, creative accolades, agency and staff development, and other achievements. Above all, we've tried to make entry simpler.Who judges the awards?
Each category is judged by experts selected on the basis of their expertise and independence. So, for example, the PR agency of the year will be decided by senior PR clients and independent PR executives.
What's the deadline for entries?
It's Friday 5th August 2011. Download the entry form here .
How much does it cost to enter?
Entry into the creative and agency awards are priced at £150+VAT per category.
If you enter three or more of the campaign categories, you will be automatically entered into the award for Integrated Campaign of the Year.
When and where are the awards?
The winners will be announced at a special awards ceremony on 1st November 2011 at The Savoy Hotel, London.
