2010 Winners
| Diamond & Agency winners will be announced on the night | ||
BRAND | CAMPAIGN | AGENCY |
| BRAND EXPERIENCE | ||
| Asda | The Asda Dairy Bus | The Staging House |
| Heinz | It Has To Be Heinz | Cow PR |
| Lynx Fever | Brazilian Hot Mud Wrestling | The Lounge Group |
| Marmite | The Marmarati | We Are Social |
| CONSUMER PRESS | ||
| After Eights | No One Leaves After Eight | JWT |
| Baxters | Because Taste Matters | JWT |
| Kleenex | Feelings | JWT |
| McCain | Good Unlimited | Beattie McGuiness Bungay |
| | ||
| DIRECT MARKETING | ||
| Cow & Gate | Weaning Mailer | The Real Adventure |
| Dove | withDove RM Programme | Chemistry Communications |
| Fosters | Get Some Australian In You | EHS 4D |
| Heinz | Heinz Baby Club | Haygarth |
| INTEGRATED | ||
| After Eights | No One Leaves After Eight | JWT |
| Doritos/ Guitar Hero | Alan | Abbott Mead Vickers BBDO |
| Vimto | Seriously Mixed Up Fruit | Driven |
| Walkers | Sandwich | Abbott Mead Vickers BBDO |
| ONLINE | ||
| After Eights | No One Leaves After Eight | JWT |
| The Walt Disney Company / Tesco Direct | Toy Story Missions | Jollywise Media |
| Doritos | Dodgeball | Abbott Mead Vickers BBDO |
| Ginsters | This is Ginsters Country | Bluestone 360 |
| OUTDOOR | ||
| Diageo & Coca-Cola Enterprises | Together for a Better Summer | Saatchi & Saatchi X |
| Kellogg's Crunchy Nut | Ludicrously Tasty Variety | JWT |
| Kit Kat | Fingers Crossed | JWT |
| Lurpak | Good food feels good | Wieden + Kennedy |
| PACKAGING | ||
| Choc on Choc | Redesign | Brandopus |
| Grove | Grove Redesign | Brandopus |
| Isklar | Sparkling Glacial Purity | Blue Marlin |
| Lyons Seafood | Brand Identity & Packaging Redesign | Reach |
| RADIO | ||
| Heinz | It Has To Be Heinz | Abbott Mead Vickers BBDO |
| Kenco | Eco-Refill | JWT |
| Diageo & Coca-Cola Enterprises | Together for a Better Summer | Radioville / Saatchi & Saatchi X |
| Vimto | Seriously Mixed Up Fruit | Driven |
| RECRUITMENT | ||
| Britvic | The Circle of Trust | SMRS |
| Tragus | Get into food in a big way | WDAD Communications |
| Whitbread | Energy Saver | WDAD Communications |
| Zizzi | You're behind our success | Andsome |
| TRADE PRESS | ||
| Birds Eye | Baked To Perfection | Mercieca |
| Cadbury Creme Egg | Display Drive | Mercieca |
| Surf Twilight Sensations | Making Laundry Sensational | Clarion Communications |
| The National Lottery | Playstation | Mercieca |
| TV & CINEMA | ||
| Birds Eye | Polar Bear | Abbott Mead Vickers BBDO |
| Cravendale | Time Traveller | Wieden + Kennedy |
| Lactofree | Dump the lactose not the dairy | Wieden + Kennedy |
| Muller Dairy | Thank You Cows | VCCP Blue |
| CONSUMER PR | ||
| Fox's Biscuits | Rocky and the British Biscuit Advisory Board | Clarion Communications |
| Innocent | The Big Knit 2009 'There's No One Quite Like Grandma' | Frank PR |
| Lambrini Lady | The Lost Political Generation | BJL |
| Nestle Purina | Felix Kitten Factor | Clarion Communications |
| Spar | A Regional Voice in the Wine Aisle | Seventy Seven PR |
| TRADE PR | ||
| Ben & Jerry's | Moo-ving to 100% Fairtrade | Clarion Communications |
| Gaymer Cider | Music Festivcal Coverage | Clarion Communications |
| Lucozade Alert Plus | Sharpening Up Sales in a Shot | Cirkle |
| Unilever Deodorants | Beating the Competition | Clarion Communications |
