2010 Diamond Winners
We are delighted to announce this year's Diamond Winners:
| Category | Brand | Campaign | Agency |
| Brand Experience | Heinz | It Has To Be Heinz | Cow PR |
| Consumer PR | Fox's Biscuits | Rocky and the British Biscuit Advisory Board | Clarion Communications |
| Consumer Press | After Eights | No One Leaves After Eight | JWT |
| Direct Marketing | Foster's | Get Some Australian In You | EHS 4D |
| Integrated Campaigns | Doritos/ Guitar Hero | Alan | Abbott Mead Vickers BBDO |
| Online (joint winners) | Doritos | Dodgeball | Abbott Mead Vickers BBDO |
| After Eights | No One Leaves After Eight | JWT | |
| Outdoor | Kellogg's Crunchy Nut | Ludicrously Tasty Variety | JWT |
| Packaging | Grove | Redesign | BrandOpus |
| Radio | Heinz | It Has To Be Heinz | Abbott Mead Vickers BBDO |
| Recruitment | Zizzi | You're Behind Our Success | Andsome |
| Trade PR | Lucozade Alert Plus | Sharpening Up Sales in a Shot | Cirkle |
| Trade Press | Birds Eye | Baked to Perfection | Mercieca |
| TV & Cinema | Birds Eye | Polar Bear | Abbott Mead Vickers BBDO |
